I’m always on the lookout for cool tools that can help make relationship building fun and effective. During my Web travels one day, I came across Happy Grasshopper. The name and the cheerful, site caught my eye, so I decided to check it out. Hey, I’m all about being friendly!
Happy Grasshopper brands itself as “Effortless E-Nurturing” — aka, fun, friendly email messages that help you stay top of mind and encourage referrals. Once you approve the content, these emails are sent automatically to your chosen contacts. Each message contains a tip on a specific topic: travel, saving money, recipes, articles about retirement, and many others.
You can customize your emails with your photo, your contact info and even your social media links. Here’s a screenshot:
You have the opportunity to modify the email before it is sent out or to cancel the message altogether.
The idea is that you are sending your contacts something of value and they will remember you because they “see” you on a regular basis.
I think it’s a great way to get started with email marketing if you are not inclined to send out an email newsletter or if you don’t have an autoresponder system (like Aweber or 1ShoppingCart). The cost of the system is priced monthly by number of contacts and is in line with what a typical autoresponder system would cost. (about $29/month for up to 2,000 contacts)
I would also encourage users of this system to be sure to personalize their messages as much as possible. Add in a sentence or two from you that sounds like you and reflects who you are. The messages could be seen as generic if you don’t.
One thing I’d love for Happy Grasshopper to add is the ability for users to select topics or categories of topics to be used in their messages. During my trial of the system, one message was about saving money on gas and the other was a recipe. The issue about saving money on gas is not something I would send out to my contacts (personal preference), but may be perfect for a financial planner or business that promotes ways to save. The issue that included a recipe was a good idea, but I would not send a recipe out to my contacts that I had personally not tried myself (or at least tasted myself). So, I would have modified the message with my own recipe or added some text about the recipe sounding or looking good and to let me know if you try it and like it.
Even if you don’t use the service, check out the Happy Grasshopper Blog — it’s got some great posts about generating referrals, entrepreneurship, technology, etc.
Bottom line: I think the folks at Happy Grasshopper provide great service (talk to Celeste — she’s friendly and helpful) and a great way to get started with your relationship building. But, I would also say that there is a need to review and personalize messages so they don’t feel too much like bulk or spam emails.
You can get a free, 30 day trial by going to Happy Grasshopper.
What are your thoughts? Have you used this service? Would you? Comment below to let me know what you think.