When you attend an event or conference, you are investing your time, your energy and your money.
How do you ensure that you get a great return on that investment?
Here are 3 simple ways that you can guarantee your event experience is positive, productive and profitable.
1. Get a Goal (or 2 or 3)
You need to know WHY you are attending an event and WHAT you hope to accomplish by being there. Getting clear on your purpose and the outcomes you want to achieve will help you spend your time wisely AND be able to determine the success of an event. Remember, make your goals specific and measurable – such as, “Meet 3 women in the financial services industry” or “Find an online meeting provider/vendor that meets our budget and feature requirements.”
**** Hey! Did you skip over #1 because you’ve “heard it all” about goals and yada, yada, yada? Don’t do it! Please! I beg you! ****
2. Be a Giver.
Many people attend events wondering what they will “get” from it? In addition to having specific goals around what we want to “gain” from attending an event, it’s also important to think about what you can “give.” Ask yourself what is something of value that you can share with other attendees, speakers or vendors. Perhaps it’s a tips sheet on your area of expertise. Or, perhaps you can share a link to a great list of resources for entrepreneurs. Be a helpful resource to others and they will value your connection.
3. Commit to Doing.
You are at an event to connect and learn. However, simply learning and soaking up new information is NOT going to do you any good unless you DO something with it. As you attend sessions or share tips over lunch, keep a list of possible “action items.” Then, schedule time within the next week of the event to prioritize and take action on implementing the most important items from your list.
Remember, “Knowledge without action is useless.” Abu Bakr
Bonus Tip: Put down the Smartphone! I love my phone and apps as much as you, but when it prevents me from truly connecting with others or it distracts me from learning what I purposefully attended an event to learn, then it’s time to take a break. Don’t miss out on the benefits of attending a conference or event because your eyes and attention are glued to your phone.